Framework
Dramatically Boost Marketing Productivity: Copy-and-Paste Persona & Email Prompt Examples
Category : AI UtilizationIn this column, we’ll share ready-to-use prompts you ca…
How to write prompts that get the answers you want: don’t ask “questions”—communicate “specifications.”
Category : AI UtilizationTo use generative AI effectively in day-to-day operatio…
A roadmap for adopting generative AI without failure: how to build the “system” that transforms your operations
Category : AI UtilizationIn this column, we explain the key points you should kn…
What Tasks Does Generative AI Work Best For? How to Choose the Right “Areas” and “Methods” to Maximize Impact
Category : AI UtilizationWhether generative AI succeeds or fails is determined n…
Visualizing AI Tool Effectiveness. A Practical Guide to Designing Marketing KPIs
Category : MeasurementThe use of AI in marketing—from AI chatbots to image ge…